The light and the composition are the world of a still life photographer; in this gallery of still life only the beauty of the object and its material are highlighted by the talent of the photographer Joel Vogt, specialist of lighting in studio, who uses Kremer type projectors with a great refinement, an acuity and a control of the contrast of materials, shapes and shadows.
This still life in large format 4x5 inch shows all the subtlety of the luxurious or valuable objects in giant and high definition printing.
Joel Vogt has worked for years with major brands to take for them photographs of an advertising nature. The communication by the way of the images is the best way to inspire potential customers, we have to impress them, and we have to offer them the transcendence of pictures coming from a distant fantasy.
This is a celebration from day to day, a creative echo, a new dimension of artistic photography. Each picture works to promote the product; it discloses a hidden facet of it; it shows another way of looking at things. These photographs expose perfume bottles, and tell a story about them.
Dunhill, Shalimar, Absolut... Trademarks appear one by one in a swirl of colors. The artist revisits their names; he rebuilds them in his own way to make unique works, to raise the Visual Marketing to the rank of art. Lighting is finely calibrated for a very flattering image. The Kremer Projectors accentuate the work of the shadow and the light; they give all the nuances that the eye was not able to grasp at first glance, in a shooting of 4x5 inch.
This is a very fine work of art that will appeal to connoisseurs of rare images and will attract the attention of those who move in the world of visual communication: A reachable delight, which can't leave you indifferent.